My Favorite Business Tools

These are the tools and software I actually use to run Pretty Simple Business. Nothing fancy, nothing complicated. Just simple tools that do their job well, so you can spend less time on tech and more time on your business.

Heads up: some of the links on this page are affiliate links. If you buy through them, I may earn a small commission at no extra cost to you. I only recommend tools I use and love. Read my disclaimer.

All-in-One (Great for Beginners)

systeme.io

PAGES, EMAIL & PAYMENTS

If you're just starting out, this is where I'd begin. You can build your signup page, send your emails and take payments all in one place, and you can start for free. One login, no tech puzzle.

VISIT SYSTEME.IO

Website Hosting

Hostinger

WEBSITE HOSTING

Where my website lives. It's affordable, beginner-friendly hosting, so getting your own website and domain online doesn't have to be a big tech project.

VISIT HOSTINGER

Email Marketing

Sendy

EMAIL PLATFORM

The email software I use to manage my list and send my newsletters. You pay once and it runs on your own website, which keeps the monthly cost of email really low as your list grows.

VISIT SENDY

Selling Your Products

ThriveCart

CHECKOUT PAGES

What I use to sell my digital products, like The SIMPLE Listbuilding Kit. It makes beautiful checkout pages, handles payments and lets you add upsells and payment plans without any tech headaches.

VISIT THRIVECART

Forms & Design

Tally

FORMS

My go-to for forms, like the contact form on my website. It's free for most things and so easy to use. You just type your questions and it builds the form for you.

VISIT TALLY

Canva

DESIGN

Where I make my freebies, guides and social media graphics. You don't need any design skills, and there are templates for almost everything.

VISIT CANVA

Business Basics

Google Workspace

EMAIL & DOCS

Professional email at my own domain, plus Google Drive, Docs and Calendar to keep my whole business organized in one place.

VISIT GOOGLE WORKSPACE

Grab the free checklist first

The Simple Listbuilding Checklist walks you through the 6 steps to an email list that brings in clients and customers, including what you need to set up.

GET THE FREE CHECKLIST